Why £100 toothpaste could make your teeth WORSE
A top dentist's brutal verdict on new 'super toothpastes'
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Most of us are happy with a toothpaste that costs a couple of pounds. But a new generation of super-toothpastes costing up to £100 a tube has emerged — with extravagant promises such as rejuvenating gums and regenerating enamel
So, is it worth splashing out? Dr Nigel Carter, chief executive of the British Dental Health Foundation, who leads an expert panel of dentists that examines manufacturers’ claims to ensure they are clinically proven, gives his verdict
BREATH FRESHENER
Dr Katz California Breath Plus, £8.95
Part of a range by Dr Harold Katz, dubbed Hollywood’s ‘Bad Breath Guru’. Is claimed to help with the most stubborn bad breath and fight cavities
TASTE TEST: This is a dense, clear gel. There is none of the familiar foaming action of a conventional toothpaste. It glides over the teeth as you brush. It doesn’t have a bad after-taste, but nor do you get a minty-fresh mouth feel
DR CARTER’S VERDICT: ‘The toothpaste contains all of the usual ingredients: water, abrasive silica, which is very
finequartz that aids the cleaning process, and flavouring
‘The only extras are xylitol — a sweetener that inhibits the growth of bacteria, which is also found in a lot
of supermarket own-brand toothpastes — and flavourings, such as peppermint oil, but nothing to justify the price
‘The claims being made are excessive. It says it gets rid of and prevents bad breath — but there is nothing I can see in there that indicates that is going to be the case
‘This is an under-formulated and over-sold product
Source: dailymail